huluHulu owners Disney and News Corp. are apparently at odds on where to put the focus on the online streaming service. News Corp. wants to focus solely on a subscription service while Disney wants to continue the current model, which offers that and ad-supported content. The rumor going around is that one might buy out the other.

Hulu’s library is more or less comparable to other streaming services, but there’s one thing that makes Hulu unique: the shows and movies that are offered without a subscription fee.

I can’t say I understand why News Corp. would want to axe that aspect of the service. It’s not exactly offering content for free — it’s supported by ad revenue, which brings in significant profit. Unless, of course, they want to make up for the loss of ad revenue with a higher subscription fee — which would mean subscribers leaving in droves for their competition.

Why dramatically change something that is evidently working?