Miramax continues with its new business model. On June 1st, the company announced a multiyear deal to make its movie library available on Hulu and Hulu Plus.
“Making our films available via premium digital distribution channels is extremely important to Miramax. Hulu has established its presence in the market as a leader in innovation and in delivering value for consumers and content owners.”
— Miramax CEO Mike Lang
It’s a great step for Miramax. After all, digital distribution is the natural direction of the entertainment business — and it’s best to adapt rather than to fight against it.