A while back there was this billboard that enraged me each time I passed by it. I knew it was irrational, but I felt this brief anger that would wash over me. Who could blame me? It was an advertisement for Star Wars: Episode 1 – The Phantom Menace . . . in 3D! The re-release was a reminder that something so atrocious could make an undeserved return to cinema.
To make matters worse, the plan was to re-release all the prequels in 3D, because, you know, the fans demanded it with the rage they spewed.
Luckily for us, Disney bought Lucasfilm and took things in a different direction. As we all know, they’re planning a new trilogy, with J.J. Abrams directing the first movie. Instead of over-saturating theaters with Star Wars, they cancelled the 3D re-releases. Cue the collective sighs of relief across the galaxy.
The reason? Disney wants to focus solely on the new trilogy. But I think we all know part of the reason: to win over hardcore Star Wars fans. In my point of view, it’s already working.